HAVE QUESTIONS? Email us at support@sterlingtalon.com
HAVE QUESTIONS? Email us at support@sterlingtalon.com
Is your nonprofit struggling with slow, stagnant, or declining membership?
Discover the proven 12-week strategy to ATTRACT, ENROLL, and RETAIN a flood of new members year after year!
This unique approach has been refined over the past four years to "compound" membership growth by turning strangers into long-term members faster, and it works...
As you probably know, member-based nonprofits live and die off the strength of their membership. But it's the long-term members that offer the most stability and strength to the organization.
That's because long-term ("loyal") members contribute most of the membership dues, donations, purchases, event attendance, volunteering, and leadership that fuels organizations and their missions.
But how do you install this "Loyal Member Advantage"
into your organization?...
Unfortunately, retaining new members is getting harder because what worked great in the past barely works today, leading to stagnant and declining membership.
Without a growing base of loyal members, organizations get stuck in survival mode, desperately trying to grow their membership but unable to make meaningful progress.
This disturbing zero or low-growth situation can go on for years before it suddenly takes an uncontrollable turn for the worse...
For instance, the American Orchid Society (AOS) suffered more than two decades of falling membership when they reached out to me for help.
Like many membership-based organizations, they were losing members faster than they were gaining them. The losses had nothing to do with their organization or membership program, so they didn't know how to address the problem.
In September 2018, I proposed a new approach to attract and enroll members. It was a huge success, generating years' worth of new members in just a few weeks.
Then in 2019, overhead and years of inflation caught up to the AOS. They had to raise membership dues, but it struck fear in them because the last time they did so, they lost members in droves.
That's when I devised a unique twist on our membership growth strategy that attracted new members and KEPT THEM (and existing members) LONGER despite the higher fees.
* I am not promising you will duplicate these results of 6.5 years of growth in 3 weeks. See Earnings Disclaimer.
* I am not promising you will duplicate these results of 6.5 years of growth in 3 weeks. See Earnings Disclaimer.
Here is what the AOS had to say...
"Sterling Talon understands customer and prospect behavior. With a limited budget, we executed a campaign drive to increase memberships in 2018 that far exceeded expectations. We then retooled and ran another one in 2019 with even better results, getting more than 1,000 people who passed on the offer the year before. In 2 short campaigns, we brought in more than 10 years' worth of membership growth. Truly amazing results."
– William Bodei, Membership and Marketing Chair,
American Orchid Society
* Results not typical and may vary. Every client and market is different and depend on many factors. We cannot guarantee results.
Here is what the AOS had to say...
"Sterling Talon understands customer and prospect behavior. With a limited budget, we executed a campaign drive to increase memberships in 2018 that far exceeded expectations. We then retooled and ran another one in 2019 with even better results, getting more than 1,000 people who passed on the offer the year before. In 2 short campaigns, we brought in more than 10 years' worth of membership growth. Truly amazing results."
– William Bodei, Membership and Marketing Chair,
American Orchid Society
* Results not typical and may vary. Every client and market is different and depend on many factors. We cannot guarantee results.
That unique twist led to further innovations as I refined this growth strategy over the last few years.
Finally, I'm sharing this unique approach to rapid and continuous membership growth with a limited audience of nonprofit organizations for the first time...
I've packaged the entire system into a program called the
"Loyal Member Fast Track."
It's the fastest and most effective way to turn strangers into loyal members regardless of market conditions.
Here are the key elements that make Loyal Member Fast Track unique and the most effective program for growing membership and revenue...
Here are the key elements that make Loyal Member Fast Track unique and the most effective program for growing membership and revenue...
The Loyal Member Fast Track strategy:
- Builds your loyal member sales pipeline so you can market to a growing audience
- Attracts and then Enrolls and Retains members simultaneously to compound your growth
- Delivers the outcomes new members crave, making your membership program more attractive
- Provides a superior membership experience, leading to more renewals and, ultimately a growing base of loyal members
You won't just be learning this proven strategy, you'll be implementing it step-by-step over 12 weeks to provide the foundation you need to grow your membership, revenue, and impact year after year!
The program is designed to be EASY with worksheets, templates, checklists, visuals, and LIVE expert guidance to help you every step of the way.
By the end of this program, you will have everything you need to turn strangers into repeat members and accelerate their journey toward becoming loyal members, volunteers, event attendees, customers, and advocates who help your organization make a bigger impact.
Best of all, you'll have LIFETIME ACCESS to the training and materials.
Imagine welcoming years' worth of new members into your growing community while fueling your most valuable initiatives. That's all possible when you follow our unique approach to growing and serving a loyal base of ideal members.
But why am I the ideal person to help you grow your membership and revenue? Here is some background...
You're probably wondering why the American Orchid Society hired me specifically to solve their two-decade falling membership problem and why they've remained a client for over 10 years now...
I left the corporate world of IBM and EDS back in 1995 to start my first full-service digital agency. I helped well-known organizations like Polaris, Honeywell, US Bank, The U.S. Hockey Hall of Fame, United Healthcare, local government, and hundreds of other businesses and organizations use the Internet as a powerful business tool.
By 1999, my firm earned the Walter and Lydia Deubener award for small business innovation and entrepreneurship by integrating websites with mainframe computers, telephone systems, proprietary software, and even satellite. I was the lead developer on those projects, but I had an equal love of marketing and business results.
Fast-forward to 2011, when a company ranked the 2nd fastest growing retailer in the U.S. by Inc magazine started losing business, I helped them double year-over-year sales within four months.
Today, I work very closely with nonprofits to help them deliver on their missions through results such as:
- producing 11.5 months' worth of membership revenue in less than 30 days
- quadrupling donations
- massively growing email and social media audiences, and...
- generating years' worth of new members from a single 3-week campaign
- increasing online search traffic by 20X
- developing their websites and applications to attract, grow, and retain their valued members
The American Orchid Society presented me with their Presidents' award, and we've been honored with multiple standing ovations over the years from their Board of Trustees.
After nearly 30 years running digital agencies and maintaining decade-long client relationships, I'm as committed as ever to helping clients use digital marketing and technology to turn their biggest challenges into triumphs in record time.
While I love the deep work I do with clients one-on-one, I want to make a bigger impact by personally helping more organizations.
That's why I created the Loyal Member Fast Track and why I'm opening it up to a small group of nonprofits so I can fine-tune the training to their unique situations...
Here is what the Loyal Member Fast Track 12-week program includes:
Here is what the Loyal Member Fast Track 12-week
program includes:
12 Weeks of online video training to walk you step-by-step through my Loyal Member Fast Track strategy, where you can watch over my shoulder as I explain concepts and show you how to supercharge your membership
Weekly LIVE coaching and Q&A calls via Zoom to help you with any questions or challenges as you implement the strategy - you'll also benefit from other participant questions you didn't think to ask
Recordings of every live call so you don't miss anything and can listen again for reference at any time
Worksheets, templates, checklists, visuals, and more to simplify and speed up the whole process
Access to support from our team between calls for urgent questions that come up so we can help you with any roadblocks you are facing
LIFETIME Access to the membership site with all training recordings and resources so you can learn and implement at your own pace
The Loyal Member Fast Track includes 5 modules:
Module 1: Uncover Your Opportunity
Your action plan from current to desired growth
In this module, you will:
Discover the Loyal Member Advantage, how to achieve it, and how it fortifies your organization and fuels your mission so you can accomplish more year after year.
Identify the strengths and weaknesses of your join process so you know precisely where to fill gaps and double down on what's working.
Plot your path to compound growth with a 10,000-foot view of the Loyal Member Fast Track so you understand how everything fits together and how to adapt it to your situation.
By the end of this module, you'll have your roadmap in hand to streamline all the next steps in the process.
Module 2: Attract Your Audience
Build your captive audience of potential members
In this module, you will:
Define your ideal member profile to attract potential members who will be most interested in joining and remaining long-term.
Understand the number one thing your potential members want so you can help them get there as part of their membership experience. This makes your membership irresistible, leading to rapid membership growth.
Get potential members to raise their hands to express interest and give you their contact information so you can reach out with value and invite them to join.
By the end of this module, you will be building your list of ideal potential members.
Module 3: Grow Your Membership
Refine your irresistible membership offer
In this module, you will:
Deconstruct and rebuild your membership offer from the ground up to make it irresistible for your potential members.
Compile your offer into a join page and/or PDF you will point potential members toward to give them all the details they need to join immediately.
Finally, you'll fine-tune your join process to reduce any friction and make joining a smooth process that moves them forward step-by-step.
By the end of this module, you'll have an irresistible membership offer and a smooth process to enroll new members.
Module 4: Retain Your Members
Turn members into long-term, loyal members
Module 5: Launch Your Campaign
Ignite your membership growth and revenue
In this module, you will:
Create your promotional assets, and plan and schedule your campaign so you can launch with clarity and confidence.
Use the worksheets, templates, and checklists to write compelling messages to entice potential members to join now. You'll save time and follow a proven step-by-step process for a stress-free launch.
Track results and fine-tune your campaign to get as many people to join as possible in less than 30 days.
Get expert advice and recommendations every step of the way, so you have the support you need to address any unexpected challenges that creep up.
Celebration Time: By the end of this module, you will grow your membership and have the foundation you need to do it again and again.
Decades of Hard-Won Successes Have Gone Into This Program
The Loyal Member Fast Track program evolved from solving membership growth challenges repeatedly. Yet, it was born from decades of creating record-breaking results in other industries like legal, retail, marketing, and more...
"When Sterling Talon first took the SiebenCarey Personal Injury Law account, our website had poor visibility in searches, and our Internet lead volume was very low. Within the first year of taking our account, they launched a new website that created many more leads and visitors than we had ever experienced. Over the last 8 years they have continued to improve our website performance, search visibility, lead generation, and ultimately case volume!
We live in a highly competitive market for personal injury law firms and Sterling Talon has successfully worked to keep our website consistently at the top of searches, and the lead generation has truly resulted in higher quality leads, resulting in higher file openings (new clients.) This just continues to increase year after year no matter the efforts our competitors take to catch us.
I highly recommend Sterling Talon as an integral part of your marketing team. They are very easy to work with, dependable and trustworthy!!"
– Linda Whalen, Marketing Director, Law Firm
"When Sterling Talon first took the SiebenCarey Personal Injury Law account, our website had poor visibility in searches, and our Internet lead volume was very low. Within the first year of taking our account, they launched a new website that created many more leads and visitors than we had ever experienced. Over the last 8 years they have continued to improve our website performance, search visibility, lead generation, and ultimately case volume!
We live in a highly competitive market for personal injury law firms and Sterling Talon has successfully worked to keep our website consistently at the top of searches, and the lead generation has truly resulted in higher quality leads, resulting in higher file openings (new clients.) This just continues to increase year after year no matter the efforts our competitors take to catch us.
I highly recommend Sterling Talon as an integral part of your marketing team. They are very easy to work with, dependable and trustworthy!!"
– Linda Whalen, Marketing Director, Law Firm
"When you're ranked in the top 5 fastest growing retail businesses in the U.S. by Inc Magazine, you know you aren't going to be able to keep up that pace forever. When our online sales started declining, we called the best in the industry. Within a few months, Sterling Talon more than doubled our sales, bringing us back to 7-figure months. If you run a growing online store, you'll want Anthony in your rolodex – we've got him on speed dial."
– Chris Smith, President, Ecommerce Retailer
"I started working with Anthony when we didn’t even know what to call digital marketing. Over the years, he and the incredible people he works with have done more than stay on top of marketing technology. They’ve pushed well beyond. But what makes Anthony unique is that he never loses sight of bottom-line online marketing goals – engagement from the top of the funnel to conversions and leads streaming out of the bottom. Not once in the nearly 3 decades I’ve worked with him has he ever missed a deadline or failed to deliver as promised. Frankly, I’d like to keep him and Sterling Talon all to myself, but I’m confident they will continue to deliver for us and you, no matter how much they grow!"
– Steve Miller, President, Marketing and Communications Firm
– Chris Smith, President, Ecommerce Retailer
Recap of What You Are Getting with the Loyal Member Fast Track:
Recordings of every live call so you don't miss anything and can listen again for reference at any time
Worksheets, templates, checklists, visuals, and more to simplify and speed up the whole process
Access to support from our team between calls for urgent questions that come up so we can help you with any roadblocks you are facing
LIFETIME Access to the membership site with all training recordings and resources so you can learn and implement at your own pace
Clients make significant investments to have me and my team help them grow their membership and customer bases and to have direct access to me...
Yet, for this inaugural Beta launch happening on February 13, 2023, I'm giving you the Loyal Member Fast Track for a small fraction of what I charge for our done-for-you implementation services.
Plus, I've got a few bonuses for you to make this an easy YES…
Clients make significant investments to have me and my team help them grow their membership and customer bases and to have direct access to me...
Yet, I'm providing a significant discount as part of our beta launch happening on April 1, 2023.
Plus, I've got a few bonuses for you to make this an easy YES…
Loyal Member fast track dates
Fast-Action Enrollment Deadline: March 31, 2023
Final Enrollment Deadline: March 31, 2023
Betal Launch Date: April 1, 2023
YOUR INVESTMENT
You're getting the entire Loyal Member Fast Track program for 60% off the official launch price of $2,497 coming up in late 2023. You can make 3 monthly payments or pay in full to save.
3 Monthly Payments of
$397
Pay in Full
$997
(and save $194)
60-DAY MONEY-BACK GUARANTEE
We understand these are challenging times, and you need to feel like you're making a good investment. Naturally, we offer a money-back guarantee. If you aren't thrilled with the value we provide, just email us within 60 days of enrolling in the program and we'll issue you a full refund. We just ask that you really give the program a try before asking for a refund. Simply turn in your completed workshop assignments for any content released before your refund request to show that you've given this your best effort, and as long as that's complete, we'll refund your investment right away.
(enrollment ends March 31, 2023 or once 40 organizations have joined)
P.S. Remember, incremental changes deliver incremental results. To ignite your growth, you need a better, proven strategy. If you lose almost as many members as you gain each month, you aren't really growing. The Loyal Member Fast Track provides you with a step-by-step process and expert guidance and support to attract new members AND retain them long-term while increasing their contribution to your organization. You have nothing to lose with our 60-Day Money Back Guarantee. I'm truly excited to work with you to install this proven process into your organization in just 12 weeks. This is an asset that will work for your organization year after year. Join today while spots remain.
Loyal Member Fast Track FAQs
Here are some common questions we get asked about the Loyal Member Fast Track. Click a question below to expand the answer.
If you have other questions, email us at support@sterlingtalon.com for prompt answers.
If you have other questions, email us at support@sterlingtalon.com for prompt answers.
What is the LMFT program?
Loyal Member Fast Track is a unique strategy to grow your membership quickly and keep members longer.
We’ve tested the approach across multiple industries for both nonprofits and commercial businesses and as mentioned in the American Orchid Society case study above, we’ve tested and refined the approach again and again for over 4 years.
We’re finally turning our unique strategy into a 12-week workshop to help more organizations grow their membership.
How will the training be delivered?
Pre-recorded training lessons will be added to the learning management system each week so you can watch and implement at your convenience.
We will have one group coaching call each week to answer questions, assist with challenges, and adapt the training to your specific situation. Zoom will be used for the live calls. You can send in questions ahead of the weekly call, and all calls will be recorded and added to the system within 24 hours.
Can more than one member attend?
Each organization will have a single login to the learning management system, and you can have a few implementation members access the training.
Live calls should only be attended by one member from each organization, but the member can change throughout the program as desired. The rest of your implementation team can access the live call recordings in the learning management system.
What is the schedule for the weekly live calls?
We will survey participating organizations before the training to see what day and time works best for the overall group. We’re keeping each cohort relatively small to ensure each organization has opportunities to ask questions and get answers about their situation.
What is the expected time commitment each week?
While this is a 12-week program, you can proceed at your own pace. You get 12 weeks of live coaching and support, plus recordings of the live calls.
Those recordings will likely have the same questions you would ask when you get further along in the program.
You will have LIFETIME access to the training, live call recordings, materials, and bonuses to revisit the training for future reference and train future implementation/maintenance members on the process.
We already have a process that works to consistently attract new members - is this
meant to replace or complement our existing methods?
LMFT will add to what you are already doing and improve the results of your current member outreach. For example...
- Identifying and reducing friction in your join process
- Packaging your membership offer, so it feels irresistible to ideal members
- Improving the overall membership experience
- Building a bigger pipeline of potential members
These are just a few ways LMFT will improve the results of your current member enrollment strategy.
What skills do we need to get results in this program?
The training teaches everything you need to know to implement the program and includes worksheets, checklists, and templates to make the process as efficient and easy as possible.
We intend to address different stages and skill levels in the training and weekly live coaching to ensure everyone can move forward with the LMFT approach.
Remember, you have lifetime access to the program, so you can start simple, and evolve over time.
We intend to address different stages and skill levels in the training and weekly live coaching to ensure everyone can move forward with the LMFT approach.
Remember, you have lifetime access to the program, so you can start simple, and evolve over time.
What payment methods are available (and how can I identify this transaction)?
You can pay online with our secure order form using credit card (processed through Stripe) or PayPal.
Beyond taking credit cards, debit cards, or bank information (ACH payments), PayPal also offers the option of using PayPal credit that can allow you to spread your investment over a longer period of time.
We do not store any payment information in our systems.
We also have the ability to process ACH (payments by check, handled electronically) with your authorization. If you would like to pay with a check (without using PayPal), please email us at support@sterlingtalon.com and we will get back to you promptly with details.
You will receive an email receipt of your transaction (in addition to the welcome email - please check your spam folder if you do not receive these or contact us at support@sterlingtalon.com or by phone at 302-549-5490.
Please note that payment charges will show up as Strategenic, Inc. (our legal business name) or Sterling Talon (our tradename/DBA) and the product will be Loyal Member Fast Track or LMFT for short.
Back to enrollment
Back to enrollment
What happens after I enroll in the Loyal Member Fast Track program?
You will receive your order confirmation and welcome emails with all the program details and next steps. You can also reach out with any questions by emailing support@sterlingtalon.com
The program will begin on April 1, 2023. We will send you a few additional emails and special resources before the program begins. We can’t wait to help you grow your membership!
Will this work for my organization?
The Loyal Member Fast Track program allows you to:
- Benefit from a unique approach that has evolved over the past 4 years
- Save money with the beta launch
(the cost to access this program after the beta will bus substantially higher)
- Save time with worksheets, checklists, and templates
- Receive live expert guidance and support to fine-tune the process to your specific situation (start with where you are today and evolve from there)
- Gain valuable bonuses that would cost more than the program itself
- Implement during the 12 weeks or work at your own pace
- Have lifetime access to all training, recorded calls, and materials
The program is meant for organizations large or small, new or established, and those with few or many members. We believe the program will work fastest for organizations with an established audience and ideally an email/mailing list, but we cover how to build an audience and list in the program.
Created and Delivered by Strategenic, Inc. DBA Sterling Talon
Sterling Talon is a growth agency for nonprofits.
Our unique frameworks help grow your revenue and membership faster than the marketing and IT approaches of yesterday.
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